Buying an air purifier on sale

In the UK, the shifting seasons often coincide with the sales period (Black Friday, Cyber Monday, Christmas, and Boxing Day, to name a few). Colder weather during this period means spending more time indoors where indoor air pollution may not only quickly accumulate but also be much more difficult to ventilate by opening windows and doors. That said, the sales period marks the perfect time to compare your options and enhance the quality of your living space by investing in an air purifier. These devices have become indispensable in modern homes, especially in urban settings where pollution and allergens may severely compromise indoor air quality. Can buying an air purifier on sale help? Read on to learn more.

Sales in the United Kingdom

Black Friday

Black Friday has gained significant traction as a major shopping event all throughout the world, especially in the United Kingdom and throughout the European continent. Originally an American tradition that follows Thanksgiving, it falls on the fourth Friday of November. Black Friday sales and deals typically bring about significant discounts across various product categories and kick off the Christmas shopping season. Home appliances and electronics, like air purifiers, are typically offered at substantial discounts on Black Friday. Black Friday deals were once only found at physical retailers, but due to many customers’ preferences of buying online (since it is much easier to compare many options from home), most retailers have extended their sales to both in-store and online.

Cyber Monday

An extension of Black Friday, Cyber Monday is exclusively tailored to online shoppers. Cyber Monday falls on the Monday immediately following Black Friday and shoppers will find exclusive online deals to further kick off the holiday shopping season. E-commerce platforms and online retailers offer significant markdowns on a wide range of products, including air purifiers. Online and digital shopping is convenient, allowing customers to compare prices from the comfort of their own home. Furthermore, with home delivery, customers are able to experience a much more relaxed shopping experience by avoiding crowds and maximising savings.

Christmas and Boxing Day

Another opportunity for shoppers in the UK to find some great post-Christmas deals is to seek out Christmas and Boxing Day sales. Throughout the whole month of December, savvy shoppers in the UK will find many Christmas and post-Christmas discounts on a wide array of products, including air purifiers for the rooms in your home and office. On Boxing Day, celebrated on 26 December, retailers mark down many of their holiday and seasonal items, making it easy to anticipate, compare, and score a bargain. Competitive pricing, deals, and sales during this period make it easy to enhance your home environment or seek out a thoughtful gift for a loved one by purchasing an air purifier at a lower price during the peak shopping season.

Benefits of buying an air purifier on sale

Cost savings

Of course, the goal of making purchases during sales seasons is to take advantage of the cost savings they offer. Sales seasons often present enticing offers and reductions, especially for high-quality and high-end air purifiers. Sales seasons are, thus, opportune moments to compare your options and purchase an efficient, higher-end air purifier, even those with advanced features, at a more affordable price. If you are looking to buy an air purifier during sales periods, keep an eye on promotions and discounts from both brick-and-mortar stores and online platforms. In addition to cost, remember to look for supplementary advantages like extended warranties or complimentary shipping, augmenting the overall value of your purchase.

Access to high-end air purifiers and features at a lower price

Technology has air purification efficiency advancing at rapid speed. Now, it is possible to find more efficient, modern models of air purifiers that may offer enhanced features and performance. With such a vast offering of brands and models saturating the air purification market, be sure to thoroughly research and compare your options during sales periods. Price, albeit important, is not the only thing to look for in an air purifier for the rooms in your home and in the office. Sales seasons mark the perfect time to look for higher-end air purifier models offering more comprehensive filtration that may usually be out of your air purifier price range but have become more affordable with sales season discounts. Seek out devices with smart features, improved performance and longevity, enhanced air purification technology(ies) and capabilities, air quality indicators, and/or Wi-Fi connectivity, for example. Or make an investment in a device that offers all of these things, like the devices on offer at Eoleaf!

Eoleaf’s 8-step air purification method uses pre-filtration, HEPA-certified filtration, activated carbon filtration, photocatalysis, ionisation, and more to remove allergens (all types of allergens for those suffering from allergies or asthma), VOCs, carbon monoxide, fine particle pollution, and germs. Keep in mind throughout your research that you may come across air purifiers offering ‘HEPA-type’ filters. HEPA-certified filters have been tested by third parties to guarantee their efficacy. HEPA-type filters, on the other hand, have undergone no such verification, and although these filters may be significantly cheaper, they offer a significantly lower-quality air filtration. Do note that HEPA filters, though considered to be the ‘gold standard of air filtration’, have their limitations. This is why it is so important to choose a device that offers complementary air filtration technologies like activated carbon filtration. Activated carbon is able to remove chemical pollution like VOCs and unpleasant odours whereas HEPA filters are not.

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Seasonal preparation

As mentioned above, sales seasons usually fall as the seasons change and the weather starts to get cold. This means that rooms in homes and office buildings are sealed off much more often, augmenting the need for cleaner indoor air and to remove airborne seasonal pollutants that may cause hay fever or allergies. In urban environments, periods of high pollution caused by pollutants emitted by traffic and industry pose serious problems in winter and may present as winter smog. Winter smog causes sudden changes in air quality both indoors and outdoors. This is also a time when seasonal health challenges surface like an increase in hay fever and allergies (caused by airborne allergens), asthma symptoms, and colds and the flu. It is important to be prepared for changes in seasonal pollutant concentrations, making an efficient air purifier the perfect addition to your indoor space (to remove air pollution in both homes and offices).

Opportunity to upgrade/buy additional units

Are you the owner of an air purifier that is not fulfilling your needs? If you own an older device that just has not withstood the test of time, compare it with more modern options and consider investing in a newer, more efficient air purifier that offers better air purification for your rooms at home and in the office during sales periods. Be sure to check its warranty – Eoleaf devices are covered under warranty for three years!

Additionally, air purifiers are built to purify the air of rooms/spaces of a maximum size. Perhaps you already have one but need another device or more to filter the air in your space (if you own a large house or manage a commercial space or medical clinic, for example). Larger properties usually require multiple units to thoroughly remove all air pollutants and improve air quality.

Avoid common pitfalls when buying air purifiers on sale

Where to find the best deals

Nowadays, customers usually find the most competitive deals via online retailers during sales periods. Most online marketplaces offer exclusive online discounts, especially during Black Friday and Cyber Monday.

Beware of false discounts

A common tactic of online retailers, especially for air purifiers and other home electronics, is to increase the pre-sale prices of their devices to make the discounts seem more significant. If you are serious about purchasing a particular model of air purifier for a room in your home or office, compare and track the prices a couple of weeks before a sales period. This is made easy using price comparison tools or by visiting different retailers’ websites for comparative shopping.

Avoid impulse purchases

Before finalising your purchase during sales periods, make sure you have done your homework. Research extensively beforehand by perusing the product specifications and warranty stipulations. Ensure that the air purifier aligns with your needs and contains the features that are important to you. Do you have hay fever, allergies, or asthma and want to mainly remove airborne allergens and other triggers? Maybe you live in an urban environment and want to protect yourself from fine particle pollution? These are just a couple of examples, but be sure to educate yourself on the typical price range of the specifications that you require. Check that the warranty encompasses adequate coverage for potential eventualities. It is especially important to pay heed to return policies and customer support avenues: multinational companies like Dyson and Philips are infamous for the impossibility of speaking with a human when issues arise post-purchase.

Don’t compromise quality for price

Whilst a discounted price may be alluring, it's crucial to contemplate the long-term costs associated with air purifier ownership. A cheap air purifier that is not effective or does not suit your needs is an unwise investment. Compare customer reviews and technical specifications to ensure that it meets your standards for quality. Some factors to consider are factors such as filter replacement frequency and cost, whether or not it is energy efficient (considering the size of your room), and other air purifier maintenance requirements and costs. Opting for an energy efficient model with reasonably priced filter replacements can yield savings in the long run despite having a slightly higher initial price.

A great example is Dyson air purifiers. Their 2-in-1 and 3-in-1 air purifiers are usually similar in pricing to comparable models from other brands. Dyson typically offers great deals during the holidays; however, their technical specifications show that these devices provide poor quality air filtration, offering nothing more than a HEPA filter and an activated carbon filter. These filters are indeed essential, but it is recommended to invest your money in a more comprehensive device with a high CADR rating and better air purification. Read more about our opinion on Dyson products here.

Beware of overhyped features

During sales periods, retailers may attempt to pull you in with extra features that may not be necessary for your needs. Before delving into the sales rush, it's essential to evaluate and compare the necessary features of your potential air purifier. Consider factors such as the dimensions of the room where the air purifier will be installed, any specific seasonal symptoms like hay fever or allergies, year-round sensitivities in your household (especially respiratory conditions like asthma or COPD), and the prevalent pollutants in your area. By fully understanding these considerations, you can avoid marketing gimmicks and focus solely on making a well-informed decision.

Read reviews and customer feedback

Most online shoppers have grown accustomed to checking product reviews and feedback before making a purchase. The importance of this cannot be understated! An air purifier may be sold by a popular brand like Dyson or Philips, but how does it hold up and compare to similar models of other brands? Reviews and feedback will inform you of:

• Real user experiences
• Air purifier performance
• Device reliability and longevity
• Ease of reaching customer service
• Overall purchase satisfaction

Read the comments carefully to make sure that nothing is overlooked. Check out Eoleaf’s stellar reviews on Judge.me!

Keep an eye on Eoleaf’s website during upcoming sales periods. For more information on our air purification devices, refer to our website, contact us, or peruse our in-depth Buying Guide.

Frequently asked questions

How much discount can I expect on air purifiers during major sales events?

Discounts during sales periods vary significantly from retailer to retailer. However, expect at least a 10% discount on an air purifier during major sales events.

Is it better to buy an air purifier online or in-store during sales?

You are more likely to find better deals online than in-store during sales periods. This is due to the ability to compare many online retailers at once.

What should I know about warranty policies when buying an air purifier on sale?

Air purifier manufacturers that offer longer warranty policies trust their own products. Higher-quality air purifiers will typically be covered under warranty longer than lower-quality air purifiers. Eoleaf air purifiers, for example, are covered under a 3-year warranty policy which is longer than most air purifiers on the market.

Are more expensive air purifiers always better, even if they are on sale?

Not necessarily. The best way to ensure that you are getting the best possible product is to do your homework and always check and compare technical specifications for an air purifier’s filter(s). Be sure to consider the needs of the air of the room you wish to purify, putting the technology(ies) used for air filtration at the forefront: seek out a device that filters all types of air pollutants from allergens to fine particles. HEPA-certified filtration and activated carbon filtration are essential.

What are the common mistakes to avoid when buying an air purifier during sales?

Avoid buying a cheap air purifier. If the price seems too good to be true, it likely is! Although the low cost may be attractive, you will pay much more in the long run whether it be due to technical problems, short lifespan, more frequent filter changes, maintenance costs, and/or high costs associated with a device that is not energy efficient. Also, consider your needs: do you have allergies or asthma? Are you concerned about fine particle pollution or secondhand smoke? Purchase a device targeting these pollutants (or all pollutant types like Eoleaf air purifiers!).

What maintenance costs should I consider for an air purifier bought on sale?

Budgeting for an air purifier usually has three parts: 1) the initial cost of the device, 2) maintenance costs like filter replacements (a requirement of ALL air purifiers, regardless of model), and 3) costs associated with energy usage. This is the case regardless of whether an air purifier is purchased during or outside of sales periods.